McCain is McTrailing Obama and says "He is the Underdog."?

Analysis: McCain's tough road ahead
Posted: 11:31 AM ET

Sen. McCain's campaign was reshuffled this past week.
WASHINGTON (AP) — John McCain calls himself an underdog. That may be an understatement.
The GOP presidential candidate trails Democrat Barack Obama in polls, organization and money while trying to succeed a deeply unpopular fellow Republican in a year that favors Democrats. McCain also doesn't seem to have a coherent message let alone much of a strategy despite securing the nomination three months earlier than Obama.

"This is a tough race. We are behind. We are the underdog. That's what I like to be," the GOP nominee-in-waiting frequently tells donors these days, keenly aware not only of his woes but also his proven comeback ability: He won his party's nomination despite the implosion of his campaign last summer.

One year later, and now in the general election, McCain's troubles are so acute that he recently gave senior adviser Steve Schmidt "full operational control" of the day-to-day campaign and, effectively, scaled back the duties of campaign manager Rick Davis. The shift in responsibilities came after weeks of Republican quibbling that McCain had not adequately made the transition for the fall.
"The frustration is there's no big theme around which to build a winning campaign," said Steve Lombardo, a Republican pollster.

"They need a big strategic message that will show the differences between the two campaigns, and allow for a win."

Hope is far from lost: The election is still four months away. The national conventions and the presidential debates are upcoming.

Conservative evangelical leaders skeptical of McCain are now coalescing around him. The race remains competitive. And, Obama's campaign is far from flawless.

McCain also is beefing up his staff with more presidential campaign veterans under the guidance of Schmidt, a top aide in President Bush's re-election effort and the operative who led Gov. Arnold Schwarzenegger to a come-from-behind victory in California two years ago.

The campaign will try to showcase its efforts to restore discipline next week when McCain announces a "jobs first" economic plan and tours competitive states